Tuesday, January 12, 2010

Home Builders Association Chooses Stone
The Stone Agency named Agency of Record

For Immediate Release
(RALEIGH NC – January 11, 2010)—After years as the Triangle’s leading advertising agency for new Home Builders and Developers, the team at The Stone Agency announced that their Builder and Developer Marketing Group has been named Agency-of-Record for the Home Builders Association of Raleigh-Wake County. The Raleigh-based agency serves a large number of builders and developers in the southeastern United States.

“Being named Agency of Record by the Home Builders Association is a huge honor,” said Jenny Martin, Business Development Director at The Stone Agency. “This industry has been our team’s passion for more than a decade, and we are excited to turn what has been a project relationship into a much deeper partnership”.

“We’re excited to formalize our relationship with The Stone Agency. They have spent countless hours promoting the building industry and are tireless in those efforts,” shares Tim Minton, Executive Director of the Home Builders Association of Raleigh-Wake County.

“We believe that the in-depth level of understanding we have for our Builder and Developer clients is a natural catalyst for the HBA”, said Linda Dickert, Director of New Home Marketing for The Stone Agency’s Builder and Developer Marketing Group. In the existing economic climate, anyone associated with the building industry needs to be extremely strategic about how they utilize their marketing dollars. We pride ourselves on getting the most value from every endeavor.”

The Home Builders Association of Raleigh-Wake County (HBA) began in 1959 when 25 builders saw a need to represent the interests of home builders on issues that affect their ability to provide affordable housing for citizens of Wake County. The membership, comprised of builders, remodelers, developers, and sales & marketing professionals throughout Wake County is affiliated with the National Association of Home Builders, which represents over 200,000 member companies nationwide. As the voice of the home building industry, the HBA provides members opportunities for business development, education, professional growth and networking.

About The Stone Agency - We are Integration Strategists.

We deliver thinking that integrates your organization, brand and consumer by discovering what differentiates your company, align your team with the mission, and articulate your offering to the most compatible consumers, motivating them to action.
The result is interactive, integrated relationships with customers that result in transactions. We choose to work with people who share our integrity and who are prepared for significant and positive change in their business or organization.

We’ve been creating award-winning strategies since 1995 for client partners such as Coastal Federal Credit Union, Trane, Blue Cross and Blue Shield of North Carolina, Blue Cross and Blue Shield of South Carolina, CARQUEST, Ammons Development Group, and Trammell Crow Residential. To see how we drive integration strategies that result in transactions, visit
www.thestoneagency.com or call 919-645-0799.

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